Hisense Air product end-cap display and package for Lowe's
Hisense upgraded its packaging for Portable air conditioner and Dehumidifier exclusively for Lowe's in 2017. Two versions of end-cap were designed to introduce and promote the newly launched Hi-Smart PAC and Dehum to customers. The illustrated young middle-class lifestyle in cool and fresh colors is used to state the product's market positioning. It also explains that, with a smartphone, a customer can stay connected with the product from anywhere.