Hisense Air product end-cap display and package for Lowe's

In 2017, Hisense upgraded the packaging for their portable air conditioner and dehumidifier products exclusively for Lowe's. Two versions of end-caps were designed to introduce and promote the newly launched Hi-Smart PAC and Dehum to customers. The packaging design illustrated a young, middle-class lifestyle in cool and fresh colors, which reflected the product's market positioning. It also highlighted that customers could stay connected with the product from anywhere using their smartphone.